Standards
Editorial & operational
standards.
The documented methodology behind every editorial decision, routing choice, correction, and coverage report produced by the myPRwire desk. These standards apply across all accounts and markets.
Methodology documents
Five operational standards.
Each document describes the process as it is operated — not as an aspiration. Standards are reviewed annually and updated when desk practice changes. The effective date is noted on each document.
The review chain applied to every release before dispatch — accuracy checks, attribution, forward-looking statement policy, named editor sign-off, and escalation paths.
How target lists are built and validated, outlet tier structure, regional desk routing, sector matching, wire selection, and holiday and event routing exceptions.
The process for requesting, classifying, and issuing corrections after dispatch — types of correction, notification obligations, timeline, and the audit trail maintained for each corrected release.
How embargoes are set, recorded, and enforced. Embargo breach protocol, contact restrictions during the embargo window, release timing, and the desk's obligations to both client and recipient.
What counts as coverage, how attribution is verified, how syndication is tracked, how the coverage record is compiled, and what the desk's obligations are when coverage cannot be independently confirmed.
Standards desk
Questions about methodology.
Clients, journalists, and legal counsel who require clarification on any aspect of these standards should contact the desk. We respond to standards queries within two working days.