The desk
Editorial, distribution, and coverage record — one desk, one contract.
Draft review, named-desk routing, embargo management, and a verified coverage record. One desk, one contract, one auditable output. Priced per release — no outlet count, no language surcharge.
How the desk operates
Four steps, one record.
Every release moves through the same four operating steps — drafting, routing, dispatch, reconciliation.
01 · Editorial
Drafted with a senior editor
A strategist who has run a desk works the draft against the outlets that will receive it — tightens the lede, hedges the claims, calibrates the embargo. The client approves before dispatch.
02 · Routing
Named desks, not lists
We identify the journalist who covers your sector by name — the listed-companies desk at the FT, the biotech beat at Reuters. The routing map is confirmed with the client before the wire opens.
03 · Dispatch
On the wire, on the clock
The embargo locks at the agreed timestamp. First-hour pickup is monitored by the desk — not automated. Outlets that have not acknowledged are followed up directly. Late dispatches are logged, investigated, and reported.
04 · Coverage record
One auditable page
Every story manually attributed to the release: outlet, route, language, sentiment — no keyword scrape. The same record the desk holds internally, delivered as URL and PDF at T+24h.
Per release
What you receive.
Six outputs are produced for every release, regardless of campaign size. The list is the same for a single-market announcement and a 22-language global dispatch.
The final draft is signed off by a senior editor before the wire opens. No release is dispatched unreviewed. The client sees the release before it goes out.
Before dispatch, the routing map is confirmed: which journalists, which outlets, which regions. The client receives the routing list before the embargo lifts.
A timestamped record of when and to whom the release was sent. Retained internally and available to the client on request.
In the first broadcast hour, the desk monitors pickup and follows up directly with outlets that have not acknowledged. First-hour coverage is reported to the client.
Every story tied back to the dispatch: outlet, route, language, sentiment. Delivered as a URL (live for 12 months) and a stakeholder-ready PDF. Available as CSV for board reporting.
If a factual error is identified after dispatch, the desk issues a corrected release to the full original distribution list. Both the original and correction are retained in the coverage record with timestamps.
What this desk does differently
What every wire says it does. What we operate.
Same editor, every release
Your account holds a named senior editor over years. Not a queue, not a duty rota — the same person who knows your sector.
Tier-one map, maintained
The 1,114 desks we hold are reviewed quarterly. Journalists move; the map moves with them.
Direct + wire as one route
Where we have the desk, we go direct. Where we don't, we go wire. One release, one route, one record.
Coverage tied back, not a clipping report
Stories trace back to the dispatch, not a Boolean scrape. We can defend every attribution.
Common questions
Common questions about the desk.
Questions most often asked by corporate communications directors and investor relations teams before their first brief.
Do you charge per outlet, per release, or by subscription?
Per release. A flat fee covering editorial, routing, dispatch, and the coverage record. No outlet count, no language surcharge, no overages. The fee is agreed before work begins.
How do you handle embargoed announcements?
Embargos are honored by clock, not by trust. Signed advance copies, tier-one exclusivity windows where requested, automated lock on dispatch.
Can you route to a single sector journalist by name?
Yes — and we usually do. Listing-based routing only exists for industry trade releases where named coverage is impractical.
What does the coverage record look like at T+24h?
One page: attribution per story, source, route, language, sentiment, and editor. Available as a URL, downloadable PDF, or CSV. The same record the desk holds internally.
Do you work with companies pre-IPO and listed entities differently?
Same desk, same process. Listed-entity dispatches synchronise with regulatory news services where filings apply; otherwise the dispatch procedure is identical.
What release types does the desk handle?
Financial results, corporate transactions, regulatory announcements, product and commercial launches, and management changes. Each type has specific editing standards and routing conventions — confirmed at intake. If you are unsure whether your announcement fits, the desk will tell you at the brief stage.
What is the standard brief-to-dispatch turnaround?
72 hours for a standard release. Express (48-hour) and urgent (24-hour or same-day) are available — confirmed with the desk at intake. Express and urgent timelines affect translation market scope, which is agreed upfront.
How does the desk handle agency accounts managing multiple clients?
Agency accounts are structured with client-level sub-accounts. Each client has a separate brief, routing map, coverage record, and billing reference. A named editor is assigned per client within the agency account. Consolidated agency-level reporting — all clients, one PDF — is available for client-team presentations. Approval chains are kept separate per client; the account owner designates the sign-off contact for each brand independently.
How does the desk handle investor relations teams with recurring announcements?
IR teams can pre-agree a recurring release calendar with the desk — quarterly earnings, trading updates, annual results — which reduces brief lead time for planned announcements. Each results release follows the standard protocol: regulatory news service coordination before general distribution, routing to named financial press and regulatory feeds, and a coverage record formatted for board packs. The named editor holds the IR account over time, maintaining continuity across the company's disclosure history and analyst coverage.
Brief the desk
Brief the desk.
Share the announcement, target markets, and timing. A named editor responds within one working day.