Editorial review.

Scope

This document describes the editorial review process applied to every press release submitted to myPRwire for distribution. The process applies regardless of account type, release length, or target market. Translation reviews and embargo releases are covered separately in Embargo policy and within this document's translation section.

Review chain

Every release passes through three review stages before dispatch clearance is issued:

1. Intake review. A desk editor confirms the release is complete: organisation name, authorised contact, boilerplate, embargo status if applicable, and target market. Releases with missing fields are returned to the client before proceeding.
2. Editorial review. A named senior editor reads the full release. This includes: accuracy of specific claims (financial figures, regulatory status, dates, titles); attribution of all third-party statements; forward-looking statement framing; and compliance with the relevant market's distribution standards. Factual claims that cannot be verified against the submitted supporting materials are flagged and queued for client clarification.
3. Sign-off. The reviewing editor records their name, timestamp, and any standing conditions against the release record before dispatch clearance is issued. No release is dispatched without a named sign-off.

What editorial review covers

The editorial review is not a legal compliance audit and does not constitute legal advice. The review covers:

• Accuracy of quantitative claims — financial figures, dates, headcounts, market positions — against client-supplied supporting documentation
• Correct attribution of all quoted statements to a named individual with their confirmed title and organisation
• Framing of forward-looking statements in accordance with applicable safe harbour conventions for the target market
• Headline accuracy — the headline must not assert something the release body does not substantiate
• Boilerplate consistency — the About section must describe the organisation accurately and consistently with prior releases where a record exists
• Style compliance with the applicable editorial standard (AP, Reuters, or market-specific equivalent)
• Presence of a named press contact with confirmed contact details

The desk does not verify the commercial judgements, strategic characterisations, or subjective claims in client releases. The client is responsible for the substantive accuracy of all content submitted.

Translation review

Releases distributed in a language other than the submission language are translated and reviewed before dispatch. The translation review follows the same structure as the English review, conducted by a translator with sector experience in the target market. Translated releases are not dispatched until both the source-language review and the translation review have cleared. Where the source and translated versions conflict on a material point, the desk returns both to the client for resolution before dispatch.

Forward-looking statements

The desk applies a standard review to all forward-looking statements in releases for listed companies and regulated entities. This includes: confirming that projections are qualified with appropriate cautionary language; confirming that the language does not assert certainty about future performance; and checking that any reference to regulatory expectations or analyst consensus is correctly framed. Where a forward-looking statement is assessed as too assertive for the target market's regulatory environment, the reviewing editor will flag it and propose alternative framing. The client makes the final editorial decision; the desk records the flag and any client response in the release record.

Escalation

Where a reviewing editor identifies content they consider potentially defamatory, legally sensitive, or in breach of regulatory disclosure obligations, the release is placed on an editorial hold. The desk editor notifies the client of the specific passage and the reason for the hold. The release is not dispatched until the passage is revised or the client provides written clarification from their legal counsel. The editorial hold and its resolution are recorded against the release record. Escalations that cannot be resolved within the agreed dispatch window are referred to the desk head.

Turnaround times

Standard editorial review is completed within four business hours of receipt of a complete brief. Releases submitted for same-day dispatch without advance notice are subject to availability. Clients planning time-sensitive releases — results announcements, regulatory filings, crisis communications — are expected to brief the desk at least 48 hours in advance. Where a release brief is submitted with fewer than four hours to the intended dispatch time, the desk will confirm availability before accepting the assignment.

Refusal

The desk reserves the right to decline distribution of any release that, in the editorial judgement of the reviewing editor, contains content that is materially inaccurate, defamatory, in breach of applicable regulations, or likely to cause substantive harm. In such cases, the client is notified with a written explanation. Any fees relating to editorial work already completed are payable. The desk does not accept appeals to distribute content it has declined on editorial grounds.

Record retention

The editorial sign-off record — reviewer name, timestamp, review outcome, any flags raised, and any client responses — is retained for seven years from the date of dispatch. Clients may request a copy of the editorial record for any release within that period by contacting the desk.

Effective: January 2026 · Next review: January 2027