Brief the desk

Tell us about the announcement.

A senior editor reads every brief — not a queue. Reply within the working day with a routing assessment, timing plan, and the named desks that should receive the announcement. The first editorial review is complimentary.

Work email
Optional
Draft is fine
Brief context — paste the draft or summarize
Optional

Briefs sent to the desk are treated as confidential. No draft, embargo detail, or commercial information is shared outside the editorial team.

For sensitive or market-moving announcements, note this in the background field. Restricted review paths for legal and IR-sensitive material are arranged at intake. After-hours escalation is available for accounts with active campaigns — include a contact number in the brief.

Response within one working day

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What happens next

How a brief becomes a release. Every step handled by the desk before any fee is discussed.

01

Brief reviewed by an editor

The brief is read by a senior editor before any response is sent. If the scope, timing, or content raises issues at intake, the editor flags this before a conversation is booked.

02

Structured desk review

A 30-minute working session: the announcement, target markets, embargo requirements, release type, and any regulatory obligations. Not a sales call.

03

Routing assessment, in writing

Named desks, regional sequencing, proposed dispatch window, and turnaround timeline — confirmed in writing before any engagement or fee is discussed.

04

First editorial review · complimentary

The desk returns the first editorial pass on the release — with notes — before a fee is agreed. You see the standard before committing.

Desk staffed · London · After-hours escalation available