Privacy Policy.

Overview

myPRwire Limited ("myPRwire", "we", "us") operates a press release distribution service. This Privacy Policy explains how we collect, use, disclose, and protect personal data across our services, website, and editorial desk operations.

By using the myPRwire website or engaging with our services, you agree to the collection and use of personal data as described in this policy. If you have questions, contact us at privacy@myprwire.com.

Information we collect

When you submit a release brief, contact our team, or engage with our services, we may collect name, job title, and company affiliation; email address and telephone number; company website and corporate details; content of communications and release briefs you submit; and billing and payment information where applicable.

When you visit our website, we collect technical information including IP address, browser type, referring URL, and pages viewed. We use this information to operate and improve the website.

How we use your information

Personal information collected through the website and desk enquiries is used to: respond to release briefs, press enquiries, and distribution requests; manage active accounts and campaign programmes; send coverage reports and account communications; improve desk operations and inform service planning; and comply with applicable legal obligations.

We do not sell, rent, or otherwise trade your personal information to third parties for their own commercial purposes.

Legal basis for processing

Where applicable under data protection law (including the UK GDPR and EU GDPR), we process personal data on the following legal grounds:

• Performance of a contract — to provide distribution services you have engaged us for
• Legitimate interests — to operate and improve our business, including sending relevant service communications
• Consent — where you have explicitly opted in to specific communications
• Legal obligation — where required to do so by applicable law

Data retention

We retain personal data for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law. Contact data submitted via the release brief form is retained for up to 24 months from the date of last contact. Active account data is retained for the duration of the account relationship plus six years for legal and financial compliance. Campaign records are retained for seven years where required for compliance or dispute resolution. You may request deletion of your data at any time, subject to our legal retention obligations.

Sharing your information

We may share personal data with distribution partners and media desk contacts, to the extent required to fulfil your campaign; service providers who operate on our behalf (hosting, payment processing, communications tools); group companies, for internal operational and compliance purposes; and regulatory or law enforcement authorities, where required by law.

All third parties with whom we share data are required to handle it in accordance with applicable data protection law and our contractual requirements.

International transfers

myPRwire operates across multiple jurisdictions. Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place — including standard contractual clauses or adequacy decisions — to protect your information.

Your rights

Subject to applicable law, you may have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete personal data
• Request deletion of personal data (right to erasure)
• Object to or restrict processing of personal data
• Withdraw consent where processing is based on consent
• Lodge a complaint with a supervisory authority

To exercise any of these rights, contact privacy@myprwire.com. We will respond within the timeframe required by applicable law.

Cookies

Our website uses two categories of cookies. Essential cookies are required for the site to function and cannot be disabled. Analytics cookies help us understand how visitors use the site; these collect anonymous usage data only and do not track individuals across other sites. You can disable analytics cookies through your browser settings. We do not use advertising or tracking cookies.

Security

We maintain appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or loss. These include access controls, encrypted data transmission, and restricted internal access to personal data on a need-to-know basis. No internet transmission is entirely without risk, and we cannot guarantee absolute security.

Contact and complaints

For privacy-related enquiries or to exercise your rights, contact us at privacy@myprwire.com.

If you have a complaint about how we handle your personal data, you have the right to contact your relevant supervisory authority. In the UK, this is the Information Commissioner's Office (ICO).

Changes to this policy

We may update this Privacy Policy from time to time. Where changes are material, we will notify account holders by email or by posting a notice on this page. Continued use of our services after any change constitutes acceptance of the updated policy.

Last updated: May 2026